Any business that has a successful product in one market, should consider testing that success in new markets. For some business owners, that seems like a daunting task. New markets are scary and unknown. Here is an inspirational story for you. We can learn three marketing tips from Kraft Foods about entering new markets or increasing sales in those markets. This will be relevant for any business considering re-niching a product line or entering new countries to increase and grow their revenue. Whether you hire a marketing consultant, or try to implement the strategy yourself, always remember the marketing lessons from this article.

Specifically, Kraft Foods decided they needed to do better in developing markets. Kraft knew they could do a better sales job outside the USA. Even though some of their products had been selling overseas for 22 years, sales were stagnant. The developing markets was a laggard and they were looking to improve their position.

How did Kraft do it?

I feel that we can learn three things from Kraft foods strategy that resulted in a revenue increase from developing markets to 21% of overall revenue in two years. Sales of Tang in developing markets grew 30% in one year.

#1: Focus on a specific task, instead of trying to do everything.

Kraft found their ten best brands, also known as their power brands, which were under-marketed and had the best profit margins. Some of the brands identified were Oreo cookies, Philadelphia cream cheese, and Tang. These ten products would get committed resources in R&D and marketing, while the other brands were not part of the strategy.

#2 Do market research

The second principle we can learn from Kraft Foods is they did market research. I think this is critical. We sometimes just jump into it and we think a product or a service, or even an e-book works no matter what country or new areas. But if you understand your target market, you can understand their needs, and problems. Then, you can create a solution to that problem.

In the case of Kraft, they found through market surveys that in China, mothers believed their children needed about six glasses of water a day. Of course being hydrated is a good universal habit. Moms really wanted their children to drink plenty of water, but the children felt water was boring and bland. Problem identified. Kraft Foods smartly pitched to the parent and to the kids that if they used Tang, it would make water more exciting. It became an appealing way for moms to use Tang to get their kids to drink more water.

Secondly, Kraft looked to expand their flavors to match the culture of the new market. It is still Tang, but they experimented with new fruit flavors, such as mango, tamarind, and maracuja (passion fruit), aimed at local palates in Philippines, Mexico, and Brazil. This reminds me of the worn out cliché -”When in Rome, do as Romans do”.

Finally, Kraft tweaked the packaging. The research showed that the Chinese preferred to make up powder drinks by the glass rather than by the pitcher. Given this behavior, Kraft created single serving packets of Tang. Kraft designed new single serving packaging similar to the powdered sugar pixie sticks found in the US market.

#3 Big product launch – free samples

When Kraft was ready to introduce the new Tang flavors and packages, Kraft distributed 27 million free samples in 2009, which is a big commitment. Consider that Kraft gave away 300,000 samples in 2008, so 27 million samples allowed them to reach an audience over 81 times greater in 2009. This meant that more prospects had an opportunity to try Tang and develop a relationship with the brand and a customer relationship with Kraft. Kraft really delivered value to prospective customers in developing markets. New customers were found.

Bottom line: Tang sales shot up 42% in Latin America, and 25% in Asia Pacific.

Conclusion

Applying these marketing principles can help any business expand into new markets for top line growth. Don’t try to do everything, just focus on a few products that have the best potential and highest profit margins. Do your market research. Commit to a big product launch. With minimal product changes, and a focused localized marketing approach, products can be successfully introduced to new markets.

The strong Corporate Identity is vital need for any organization irrespective of its size. Even a smaller company with strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is vital to its success. An organization can generate fresh set of customers through strong corporate identity or industry presence.

There are various factors which can affect the brand image of any organization. Some most important factors are as follows:

Website – A perfect portal is must for every small, medium or big organization, company or business. The world has become so small in this e-connected world, people are eager to know anything and everything about the details of products being offered by a particular company. They are also interested in knowing what your past customers are saying.

Logo- A logo represents the goals, vision, and attitude of any organization or company towards his business and customers. They need to be specific in terms of a Logo. Companies give stress on a logo which design can match the services and targeted customer’s prospects.

Stationary – Stationary is also one of the most important factor in deciding corporate identity and brand image of a company, business or organization. That includes, Company Letter Heads, Correspondence Business Envelopes, Services Brochures, Post Cards, Business Cards, and Employees Identity Cards (Magnetic Cards). A letter head makes an emphatic impact on readers or viewers mind. If your Letter Head looks professional as well as classy at the same with illustrating vital information regarding your organization, most of your business proposals will be readily accepted or at least you will get first hand queries enquiring more about your services. Business cards also make a great impact on your company’s identity and brand image. Those are not a thing to be included in wallets of your Top Business Executives and marketing personnel’s in fact they carry the most feasible means of contact for your organization. With every distributed business cards you executives are leaving information as well as future business prospects for your company, so it should be realistic and matching to your company’s identity and Brand.

Print Advertisements – Print advertisements still carry the same level of importance in front of people as earlier. Every ad flyer or ad brochure is representing a sample of your organization. So it should reflect the pride and uniqueness of your organization.

There are several other branding options and ways of enhancing your corporate presence. But stationary is one of the most important among all of them. No doubt the business scenario has changed a lot during last few years from manual to automatic transfer of operations. But still your printed materials are very important and you should not avoid it at any case.

High flyers are people in your team who consistently turn in good performance. The problems that high flyers present at appraisal time are different from the problems posed by under-performers or stuck performers. It is not about how to tease out more of the same (that’s already happening) but about how to maintain good performance and go that little bit extra to retain and develop them.

Here are 7 ways you can manage high flyers.

1. Develop Them Horizontally

If the high flyers in your team have reached a peak in their own line of work, and there is nowhere above them for them to go, you can move them sideways to learn about other roles and so develop them horizontally. some people call this “crabwise learning”. It is a technique widely used in Japanese businesses.

2. Aim For More Moments of Excellence

It is rare for people to perform at optimum levels all of the time. The aim of developing high flyers should be to make those moments of excellence the norm rather than the exception. In appraising high flyers, focus on areas where things don’t quite work and how they can do well even in these areas.

3. Prepare Them For the Next Step Up

Most people who are high flyers are those who have reached a high level of competency in the skills of one job. Extending their skills upwards, through planned delegation, prepares them for the next job up the ladder and also helps them develop their personal and “soft” skills, such as their leadership ability and teamwork.

4. Add Quality to Competence

There is a progression from competence to quality that is the hallmark of top performers. When someone can do a job well, there is competence. When they can do it well for others, there is service. When they can do it well in the way someone else wants, there is quality. Turn your top performers into quality experts.

5. Spread the Expertise

A high performer is a valuable resource in any organisation. A wise manager will use them not just to get good performance from them but to extend their skills to others in the team. You can do this through using your high flyers as coaches, role models, and mentors. That way, one 10-minute act of superior performance can quickly become 100.

6. Let Them Take More Risks

When your high flyers have mastered the skills of their jobs, you can afford to let them take more creative risks. You can suggest they try new ideas out and perhaps get involved in projects and trying out ways to deliver an even better service.

7. Put Them At the Leading Edge

We live in a rapidly changing world where new ideas, new techniques, and new business solutions come at us almost every day. If you have employees who are totally competent in the present way of doing things, you can use these people to work at the leading edge of things, suggesting where you, your team and your organisation can progress in the future. To do this, give them the skills of managing change.

High flyers are one of your most valuable assets, ones you cannot afford to lose. Being imaginative about how to develop them even further will benefit them, your team, and your whole organisation.

Good poster printing can be hard to find. Some businesses clutter their posters with so much info you cannot tell what the heck is going on.

Other posters are so bare that you wonder why anyone even bothered. Here are some tips on how to create a good balance between overkill and barely-there to make your poster stand out from the rest and catch prospects’ attention.

Focus your message
A big mistake that I believe stems from people wanting to get their money’s worth out of their poster printing budget is to put too much info, too many graphics, just too much stuff on their poster. These are the cluttered posters I talked about earlier. You only have a few seconds to catch someone’s attention and if you have 89 ideas going on in one poster, no one is going to read any of them.

Before you even start designing your poster, ask yourself what you want the poster to accomplish. Are you promoting an event? Introducing a new product? Introducing your business to a new community? You need to make sure everything on your poster contributes to that one message.

Good graphic design is key
An eye-popping photo or some kind of awesome graphic element that catches people’s attention works best for posters. A rule of design is that the graphics should not upstage the content. In the case of posters though, the graphic is the content.

With only a few seconds to catch someone’s attention, it is best to use a big graphic to pull them in because our brains process objects and images quicker than text. Try to make your design the main element of your poster, rather than making text your main element. If you are bent on getting details of your event or new product on the poster, save that text for the bottom of the poster. Use the top half of the poster to pull people in with few words that are huge (your poster should be readable from 20 feet away) and an interesting photo or image.

Use posters as more than lead generators
In many cases, posters are used to only draw people in. Do not get me wrong – that is their main use and great way to use them. However, consider also using them as a follow up method in your store.

Hang posters in your store that are reminiscent of the ones out on the streets or in your store windows. Alternatively, start a graphical story on one poster hanging in your store window and finish the story inside, on posters scattered throughout your store. This will intrigue people to come in and finish the story!

As with any advertisement, be honest
You should promote your business with integrity – do not lie in your posters or in any of your advertisements. As soon as people find out, they will tell their friends and family, and you will lose what could have been long-time customers. When it comes to advertising, under-promise and over-deliver.

flyers are good materials in advertising beauty schools. It is easy to distribute and it can reach potential market fast. Aim to influence your market by using flyer’s as tool for propaganda advertisement which is a form of promotion that manipulates and influence the idea and behavior of its consumers. Here are techniques you can use to advertise beauty schools using flyer’s in promotional technique.

Smart Promotional Techniques Using flyers to Advertise Beauty Schools

o Incorporate the importance of your school. The content of your flyer’s must convey a message to your target market that most of the people in your community are enrolling in your school. Create content with an appealing need of the importance in learning from the school. Buzz up the name of your school through a number of your flyer distribution.

o Testimonial from your students. On your flyer’s, put testimonials coming from real students in your school. Write them down and it will serve as a copy for your school’s branding and promotion. Use sentences that recommend your beauty school to the public.

o Positive words that encourage. Use optimistic word words that will give positive feeling to the customers. Associate your beauty school to words which are positive. Have a careful choice of adjectives in describing your school using your flyers.

o Repetition of your art school name. Aside from using positive words in your flyers, do word repetition. Make a design for flyers where the name of your school is printed in repetition. This gives a better recall and retention of the name of your beauty schools in the part of the target customers that receive your flyers.

Make sure that you create a good promotion of the school using flyer’s. This kind of advertising is clever and tough since you have to make your target market believe the immediacy and importance of enrolling in your school. Remember to create a believable and persuasive propaganda.

In this article I am going to cover the top 8 hints and tips to create your first successful flyer campaign. If you follow these rules, hints and tips your campaign will be much much more likely to generate those much needed sales. Remember you are always best to buy your print from an online printer, such as Toye Graphics due to the saving in costs they can give you.

1: Know who your target audience is

This is one of the most important factors you have to consider when doing a flyer campaign. For example, if the service you provide is Beauty Treatments, aimed at women, use serif fonts, which attract there attention. Use bright pink bold colour pallets. There is no point in making your flyer look dull and unexciting. You must identify your market and design with them in mind. Also, if your market is environmentally conscience, speak to your printer and ask them if they can print on recycled materials at this should score pints with your potential customers.

2: Get your point across quickly

People want things now. If you hand them your flyer in the street, you have about 5 seconds to make them either keep it, or they will bin it! The same thing if you post it throughout the door, you have the time it takes them to walk from the postbox to the bin to change there mind. So what you need to do to achieve this is make your point bold and obvious. Don’t make them read your main copy to find out what your all about. You can use one side for this and one side for more information if you successfully get the first side right..!

3: Make them feel like they are getting a bargain

People love a bargain. They love to feel as if they are getting something for nothing.. So, include time bound offers, % discounts and free offers. However, if you give them 10% off, you might get one or two customers from a 5000 flyer drop, however make that 10% into 40% or 50%, and get volume through your door for the first while and then Prices can go back to normal. Domino’s Pizza does this one well, they sometimes offer any pizza, any size, for £9.99. Or two for one on orange Wednesdays is another example.

4: Make it appeal to your market

This is one of the most important factors you have to considered when doing a flyer campaign. For example, if the service you provide is Beauty Treatments, aimed at women, use serif fonts, which attract there attention. Use bright pink bold colour pallets. There is no point in making your flyer look dull and unexciting. You must identify your market and design with them in mind. Also, if your market is environmentally conscience, speak to your printer and ask them if they can print on recycled materials at this should score pints with your potential customers.

5: Be clear on how you want them to contact you

So you have got them hooked with your great introductory offer, but now what? “Phone now for a Free Quote, “bring this flyer to..”, “Go online or email us at joe@joesbusiness.com..”. These will all help the people understand what they need to do. This will increase the number of leads you get.

6: Find the most effective method of distributing your flyers

So you have your flyers, all ready to go, but what do you do with them? You could put them through doors, on car windscreens or have them inserted into local newspapers. Whatever you choose to do, make sure its more effective for you. For instance, a local joiner might pay some local kids to put them through doors, however this won’t work if your business is selling £10 million luxury sea cruisers.

7: Try leaving some strategically placed around town

Sounds like a waste of good flyers? You’re wrong. Leaving one or two next the checkouts in your local supermarket may prove fruitful as they are waiting have nothing else to do. Also try leaving them at bus stops, train stations etc.

8: Choose an appropriate time to distribute

So you have everything in place, but what’s the best time to go ahead? According to the Direct Marketing Association, October. Summer – too many people are off holidaying it up. November to February and your flyers will have to work extra hard to fight again all the parties and Christmas prep.

There are many factors that you must consider when determining if a flyer printing company is an ideal match for your business or application. Among these factors should include their printing quality, graphic design services, and flyer printing sample package.

When looking at their services, you have to know what your printing needs are. Do you need fast printing services? How much time are you willing to allot for your flyer printing? Are you in need of color printing or simple 2 color flyers? What is your overall goal with your flyers?

You must also consider whether or not the printing company offers in-house design services or if you must provide you own artwork. Do you have your own designs or do you need to have your flyers designed by a professional graphic designer? The general rule to remember is that if you are not a graphic designer – leave the flyer design up to professionals who will be able to design a compelling flyer that generates the desired response.

If you are in need of flyer designs, remember to look for a printing company that offers flyer printing and design services as well as free sample packages. This will allow you to save you time and effort in finding a designer, and you may be able to borrow great ideas from other flyers produced within your industry. Remember that there are lots of companies out there that can provide design and printing services – the question is – who can design and print your flyer with the best quality and the lowest price.

If you are a new customer with your chosen printing company the first thing you should to do is to ask for recommendations regarding your flyer design and printing. Now, why is there a need for this? Well, recommendations will assure you that a certain flyer printing company can be trusted and pays attention to details. If a flyer printing company is happy to provide you with customer service and review your ideas – they are a safe bet to provide you with great results. Get to know your printing company!

Another way to find an ideal printing company is by surfing the internet. Browse for a list of top printing institutions in the internet using a reliable online search engine like Google, Yahoo, or MSN.

Once you acquire the list of potential printing companies, always remember to comparison shop. This will provide you with an ideal online printing company that offers effective flyer printing services at the lowest prices possible. This will prove very helpful especially if you are have a limited budget.

Attracting a person to pick up and read a workshop flyer is similar to attracting clients or customers on the internet. Something has to reach out and catch the eye before a person will stop and read the text.

Before creating your marketing flyer, think about what you know about the people whom you’re trying to attract. Ask yourself these questions,

Who is your target market?

- Who is your audience?

- What do you know about them?

- What gender are they?

- How old are they?

- How much money do they have to spend?

- What do they want?

Where are they?

- Where do they shop?

- Where do they network?

- Where do they eat?

How do they gather information?

- Internet?

- Print media?

- Word-of-Mouth?

Emphasize and prioritize the benefits that will be received from attending the workshop.

- What is the No. 1 benefit people will receive?

- What is the No. 2 benefit?

- The No. 3?

CREATING YOUR MARKETING FLYER

If you advertise your workshop in more than one media, electronic and print, make sure all marketing materials are consistent in color, title, tag line & energy. Have a catchy title and perhaps an even catchier tag line. Add photos or other graphics, especially of the workshop facilitator. Include vital information. Make sure you include all of the following information:

- What it is.

- Where it is.

- Date & Time.

- How to register.

- Phone number & email for further contact

- Options to register by mail or to register online with a credit card.

The most important things to remember when creating your workshop flyer is that it must

1) catch people’ attention;

2) provide the benefits that will be received; and,

3) make it clear and easy how to register.

I know that most people in the network marketing industry are struggling, trying to grow their business. And I also know that 97 % of the people in this industry fail. Most often this has nothing to do with the companies but the techniques that the companies encourage their distributors to use, and these are more or less the same with every network marketing company.

Because of this high failure rate, most people are looking for answers – how can you avoid becoming a part of that failure rate and instead succeed? Well, I have written this article to give you an overview of what will make you fail and what will make you succeed, so you can start growing you network marketing business the right way and get the results you want.

How do you fail?

- In your attempt to grow your network marketing business, you work your “warm market”, meaning that you talk to all your friends and family members – everyone you know – because you’ve been told that “everyone” is your prospects. Belief me, they are not!

- You hand out things such as free samples, DVD’s, magazines, flyers, business cards and other stuff, depending on what company you have joined. These things should help you grow your business, because when people see/try these things, the products and services should sell themselves, right? Well, if that was true, what would the company need you for in the first place?

- This is also depending on what company you are working with, but you are most likely going to hotel meetings and home meetings and bringing people as well. Again, you can’t expect to grow your business this way, and the truth is that you will just end up wasting your time.

- You get a replicated website from the company, thinking that this is what will explode your business, and no, this won’t do anything good to your business either. The part about building your business on the internet is good, but not by having a replicated website.

How do you succeed?

- You should first of all forget everything I just mentioned – everything the company wants you to do. I know it doesn’t make any sense, but believe me, the company will benefit from you even though you fail, because before you quit you’ve most likely gotten some new costumers, perhaps a new distributor or two and you’ve spend money on products and other stuff as well.

- You need to recognize that this is a business that you are trying to grow, and succeeding will never be easy. You can’t expect to just find two people who find two people who find another two and BANG you will succeed. If this was the case, why would the failure rate be so high? It will take time and effort to grow your network marketing business, and you have to be ready to work – otherwise you won’t succeed.

- Start educating yourself in marketing! In order to succeed in the network marketing industry you have to become a marketer. You need to know your audience, target your market, learn how to properly prospect etc. This is crucial if you want to make it all the way!

- Take advantage of the internet. As I mentioned before, this has nothing to do with a replicated website. I know that many people thinks that they can’t learn this, but really, once you’ve learned to master the internet you can bring your network marketing business to whatever level you wish to. The internet is the most powerful tool that you can use, so take advantage of it.

Are you ready to start doing things right? Because if you are, and if you are serious about succeeding, you will make it in the network marketing industry – you just have to forget the things that will make you fail and start working on the things that will lead to success instead.

Even with modern technology like email and cell phones, printed invitations have remained the most common way to let people know about your upcoming party and will continue to remain popular due to the timeless rules of party etiquette. Invitations can be a major cost, especially for large parties, like weddings and some baby showers. However, with a little creativity and time, you can make your own printable invitations, even if you have no artistic skills.

1. The first step is designing your card. You can use a simple word processor like Microsoft Word and if you want, you can go to the Adobe’s website at http://createpdf.adobe.com to convert your file into a pdf file. Select the proper dimensions and print out a sample on some plain white paper just to make sure it is the right size.

2. Next, you will want to find the proper card stock to print out your invitations on. Your local office supply store will have these and you can purchase them inexpensively there.

3. Use the word processor to insert text boxes with the words you want on your invitation. Play around with the fonts and text color.

4. There are many sites that offer free clip art and pictures that you can use for your invitations. Just do a search for “free clip art” on the search engines and you will find many sites that provide these services for free. Browse through and download the pictures you want and then insert them into your card at the desired location.

5. If you use a background image, make sure it does not obscure the text on the card. Ideally, background images should be watermarked. Most word processors will allow you to select background images and make them watermarks. Another alternative is to click on all the text boxes and give them solid colored backgrounds.

6. Need a catchy poem or verse? Once again, you can search the internet for related verses. For example, if I am making baby shower invitations, then I can search for “baby shower poem” or “baby verse” and any other related phrases.

7. Save the master copy of the finished card and print out a sample copy on plain paper to see what it will look like. If it looks good, then you can start personalizing each card and printing it out on card stock.

8. If you do not have a color printer, then create a personalized copy for each guest and save it as a separate file on a disk. Take the disk to your local print shop and have them print out a invitation for each guest. Some print shops may even print out the invitations for you if you give them the guest list and template. A print shop will cost more than printing them out yourself, but probably less than buying invitations from somewhere else. Plus the product should look very professional and they may even have the right card stock available. Additionally, print shops can do engraved invitations as well, which are good for upscale occasions like weddings.

Some other guidelines include try to stick to a central theme, don’t try to use too many pictures and colors, and compare your card to others at card stores to get a feel for what a good invitation should look like. Remember that most invitations are simple and have just a few graphics and maybe one verse. As you can see, there are infinite possibilities when creating your own party invitations and not only is it a fun project, but will also save you money.